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Why You Should Consult Professional Service Advisors for your Marketing and Technology Needs

A common, “secret” insight of business decision makers is the high failure rate of business technology solutions.  Every technology solution promises you money and time savings, but small business is particularly vulnerable to experiencing limited revenue growth rather than just operational savings.  This trend is especially true for one of the fastest growing “web-workloads” in small business – Communication and Collaboration – your email, your voice, video and text messaging for Communication, and your shared files and documents for Collaboration. Web-based meetings, list email marketing, instant message tools and file sharing sites are some examples of C&C workload solutions.  Most Communication and Collaboration software services are either free or require low, per user, subscription costs.  Web-based Communication and Collaboration services reduce your software costs and travel costs while increasing the information sharing between your employees, partners, vendors and clients.  Or from a small business perspective, you might consider your Marketing a “workload” within your organization and seek a technology solution or professional service to help you.


As a small business you may not be aware of all the reasons or benefits of upgrading from the free or cheapest solution to something you pay for or pay more for.  Add Social Media to the mix and it can get even more confusing or costly because of Social Media’s close resemblance to Communication, Collaboration, and Marketing.  Using what’s free still costs you in ways that impact your business. Each business has their own attitude about technology so a consultative sales approach lays a better foundation towards the promise of revenue growth (not just savings). Professional Service consultants are a great resource who should be capable of recommending and explaining software solutions for YOUR business better than the software provider who is telling how great THEIR solution is. 


This model works because the software provider shares your subscription revenue with the Professional Services consultant who you registered through.  As a professional services consultant it has always been in our best interest to support our clients when they adopt the solutions we recommend, but we no longer enjoy the services revenue typically associated with it.  Subscription software revenue has disrupted traditional consulting revenue as everyone’s workloads migrate to hosted services instead of our business’s physical locations.  Providers are asking their partners to scale (increase) their customers to maintain their revenue (both the providers’ and the partners’ revenue!).


Now more than ever, your small business will benefit from utilizing the small business advisors who are seeking to consult you on web-based solutions matching your workloads, whether you label them as Marketing, Social Media, or SEO and more.

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